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Turning projects into trusted partnerships…
and friendships!

Think about it. Is there a greater testimonial to success than being entrusted with one’s business and career? We take this trust very seriously and have proved it every day…for over 20 years and counting!

Clients hire us based on our integrated marketing expertise, but they retain us long term because… (pause, get ready for this), we ACTUALLY fulfill our promises and deliver results for them personally and professionally.

That’s how you turn initial projects into trusted partnerships and long-term friendships and that is the foundation of our CONSIDER IT DONE pledge.

Our History

June, 1993. Our entrepreneurial vision became reality. Mitch Salzstein and Randy Karey, both 10+ year veterans of large full service Chicago marketing agencies, took a calculated risk. With the blessing and support of our families, we founded Pinnacle Promotion Group with nothing more than a burning passion to succeed, supreme confidence in our abilities and a refreshing business twist. The twist? Honesty, integrity and credibility combined with strategy, ingenuity and executional results are an undeniable force for mutual partnership success. To this day, that success is still driven by one request—trust us and give us one chance to validate our partnership promise of being THE ONE FOR CONSIDER IT DONE! We sincerely thank all our client partners who’ve given us that chance and trusted us with their business and career. We look forward to proving our worth to you and your business as well.

Our Promise

CONSIDER IT DONE! Whatever happened to keeping promises these days? We can’t believe the stories we continue to hear about agencies failing to live up to their commitments and more importantly, their clients’ expectations. Pinnacle is supremely proud of our steadfast commitment to our client partners and we can’t wait for you to experience our CONSIDER IT DONE treatment firsthand. We promise it will be great for you…and your business success

  • Experienced senior level account, creative and executional expertise…ALWAYS!
  • Proven marketing visionaries with proactive solutions and creative ingenuity
  • Invoices that exactly match our upfront project estimates…whoa, what a concept!
  • On Strategy, On Time and On Budget…GUARANTEED!
    • NO worries about strategic fit, branding or messaging
    • NO worries about missed deadlines
    • NO worries about overspending your budget
  • A team of fun, genuine, sincere, passionate and humble professionals

Our Approach

Your business opportunities and challenges are like fingerprints. Each one is uniquely different. Each one leaves an indelible impression. You just have to know where to look and how to find it. Our Pinnacle team of highly trained marketing communication professionals take the mystery out of marketing with a proven approach to brand results and solutions.

  • We know how to listen and ask the right questions to fuel our creativity
  • Our team looks deep to gather clues about your business, your marketplace and your audiences to build compelling cases for our marketing communication recommendations and programming
  • We establish program benchmarks and utilize metrics to measure success
  • We unleash our strategic thinking, creative ingenuity and executional expertise to get the job done right the first time, every time!

Executive Bios

Mitch Salzstein

Co-Founder and President/Managing Director

Mitch Salzstein is an integrated marketing solutions professional specializing in Strategy, Ingenuity and Execution for leading B2C and B2B brands.

Mitch is a unique creative thinker and marketing innovator who brings a “Consider It Done” passion, entrepreneurial spirit and “concept through execution” commitment to his client partners.

 With over 30 years experience (20 years as co-owner of Pinnacle Promotion Group and 10 prior years with the nation’s leading marketing service agencies including Foote, Cone & Belding, Frankel & Company and Marketing Corporation of America), Mitch brings his strong insight and talents to strategic planning, branding/messaging, marketing communication, audience outreach and promotional programming that deliver outstanding results that exceed expectations.

From multi-level channel marketing, integrated programming and digital outreach to strategic partnerships, brand collateral, campaign management/execution and more, Mitch is your trusted, reliable 
”go-to” marketing professional for “Partner Peace of Mind.”

When he’s not wearing his marketing hat, Mitch loves spending time with his wife, Ileen and his two children, Kevin and Alyssa. He also enjoys sports, music, travel and reading…and also has an incredible penchant for joke-telling, a couple of which are actually funny.

Randy Karey

Co-Founder and Executive VP/Creative Director

Randy, although not a silent partner at Pinnacle, is a pretty quiet guy who believes actions speak louder than words. Randy is a creative director can turn a creative brief /marketing goal into an innovative, attention-getting solution. His skills cross seamlessly between traditional and digital media. His talent, strong commitment and desire to go the “extra mile” for his clients make him the easy choice to be the “go-to guy” for clients when faced with a quick turnaround or difficult creative challenge. As a creative director for 10 years with Foote, Cone & Belding, he led the creative team on the Coca-Cola account. After leaving the agency, he has been a co-owner of Pinnacle Promotion Group for the last 20 years, responsible for all creative direction and execution.

In his free time, he enjoys painting, especially portraits, playing keyboards and spending time with his family.