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Ellio

Ellio’s 50th Birthday Facebook Campaign

Objective:

Increase awareness for Ellio’s Pizza 50th birthday and grow the Facebook fan base


Strategy:

Implement a social media promotion supported by a Facebook ad campaign to capture interest and engage target prospects

Ellio’s, a Northeast pizza brand, has a loyal “cult-like” following of fans who never hesitate to share their passion for Ellio’ Pizza. Knowing the power of fan advocacy in social media, Pinnacle created a digital promotion giving fans an opportunity to share their favorite stories/memories of Ellio’s Pizza. The promotion drove Ellio’s Facebook fanbase from 16,000+ fans to over 70,000 fans in just 6 weeks. Fan stories and memories became user-content for follow-up efforts which made the 50th birthday a truly golden success