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Step Up to the Plate

Step Up To The Plate School Nutrition Program

Objective:

Increase awareness and participation among school nutrition professionals


Strategy:

Create a proprietary, web-based marketing campaign that supports the needs of these school nutrition professionals and the constituents they serve

In 2006, Pinnacle created and launched Step Up To The Plate, our exclusive school nutrition program that delivers critical content and added-value benefits to school nutrition decision-makers and their staff. From concept stage through initial launch and current-day enhancements, we now have over 8,000 school districts nationwide receiving creative balanced lifestyle & nutrition solutions, continuing education credits, staff and departmental development ideas and participation rewards.