Fleischmann's Modern Twist
Recipe Book

Fleischmann’s challenged us to expand awareness, generate sales and increase usage for Premium Blend, their new margarine with a touch of olive oil.

We served up a quality recipe book featuring the unique dishes of famous chefs throughout the country. The chefs specifically created unique recipes that featured Fleischmann’s Premium Blend.

The Modern Twist to Classic Favorites recipe book was offered free to consumers with two proofs of purchase and featured a bounceback coupon.