Jack Link's Taste For Adventure Sweepstakes

Jack Link’s sought out Pinnacle Promotion Group to partner with them on their first official interactive marketing program. Pinnacle created the “Taste For Adventure” promotion that combined an on-line initiative, in-store merchandiser and trade program that that secured trade participation, delivered critical off-shelf displays AND introduced an on-line program with extreme appeal to their target audiences.

The campaign placed Jack Links products and usage occasions within a series of outdoor adventures to reinforce product attributes and broaden brand understanding among key users. Plus, a random draw sweepstakes combined with a seeded on-line instant win game encouraged incremental website visits for entry and additional key brand learning.