McCain Foods S'MilesStones Promotion

McCain called Pinnacle to help bring greater attention and increase popularity for their SMILES-shaped potatoes among kids and their parents and we successfully “Spread The Smiles” to millions of target consumers.

Pinnacle’s proprietary “S’milestones” educational program partnered with pre-schools to instill good behavior skills in students…rewarding these kids with “Smile-shaped” stickers that were placed on their own S’Milestones tracking poster in classrooms and at home.

A teacher’s guide and take-home parents guide further helped reinforce good behavior…while increasing recognition for McCain Smiles and delivering purchase incentive coupons.