Quaker Oats Cereal "And The Winner Is..." Sweepstakes

At Pinnacle, we love to “push the envelope” with our fresh promotional thinking and strategic creative focus.

That’s why Quaker Natural Cereal rolled out the red carpet for us and we delivered important trial and impulse purchases for them in the ultra-competitive RTE category. Our “And The Winner Is…” Academy Awards® integrated promotion delivered a high-appeal consumer sweepstakes to the live show and provided a series of added-value on-pack Academy Awards® trivia that made Quaker Oats Natural Cereal not only healthy and nutritious, but fun as well bite after bite. Plus, our “Best Supporting” trade program nominated retailers and their salespeople for starring roles in most creative displays, biggest off-shelf displays and feature ad participation.