Parkay Talking Tub Program

Consumers spoke and we listened…leveraging the strength of Parkay’s "Talking Tub" equity to create an innovative, award-winning promotion. Through a national FSI, on-pack incentives, an audio shelf talker and innovative audio instant win game, consumers made a strong sales statement with impulse, multiple and repeat purchases. We received a Mobius Award for our innovative Talking Tub shelf unit which used motion sensors to deliver a fun sales message. The light-activated audio game piece affixed to Parkay products told people if they were an instant winner of great "talking" prizes.